Sq. Enix has revealed a brand new Kingdom Hearts sport for cell, and it is tentatively titled Undertaking Xehanort. The rationale for this placeholder identify is so Sq. Enix can drum up press by asking everybody to affix a Twitter marketing campaign to guess the sport’s identify.
Now, I want to level out that Sq. Enix usually holds its playing cards near its chest, not often sharing significant gameplay movies or screenshots for its free-to-play cell video games, so it is hardly a shock to see the corporate lean into this perspective with the launch of right now’s “guess the identify” marketing campaign for Undertaking Xehanort. Not solely does this tactic enable the corporate to indicate nothing of the title throughout this public announcement, nevertheless it’s additionally a straightforward approach to get consideration for what primarily boils right down to an advert marketing campaign. As you possibly can guess, I am not a fan of firms that announce video games with nothing to indicate, particularly when it is carried out on function.
Since Sq. Enix is so tight-lipped, we do not know a lot about Undertaking Xehanort, however what is understood is that the sport will comprise in-app purchases and that it will likely be accessible on Android, Amazon, and iOS this spring. Previous that, there’s little to go on. Nonetheless, should you check out the one two tweets from the official Undertaking Xehanort Twitter account, you will discover that the phrase “expertise” is utilized in each cases when describing the sport, and when coupling this perception with the truth that IAPs might be accessible, it is in all probability a protected wager to imagine the sport might be free-to-play whereas pushing costly IAPs.
If you would like to take part within the Twitter marketing campaign to guess the identify of Undertaking Xehanort, all you must do is comply with the brand new @ProjectXehanort account, after which add in a remark together with your guess whereas together with the #KHNameContest hashtag. Just one entry per Twitter account is allowed per day, and entrants could not submit entries via a couple of account, or else they are going to be disqualified. This marketing campaign will finish on January 28th, at 6:59PM PT, and ten winners might be chosen on that date.