Subscription drive, day 4: A pitch from “Comcast’s least favorite journalist”

Illustration of Jon Brodkin's face on a poster that says
Aurich Lawson / Getty Pictures

After eight and a half years working full-time for Ars Technica, it is time for me to put in writing one thing completely not like something that beforehand appeared below my identify: a gross sales pitch. I am a journalist for good motive, as I am too gruff and unfriendly to be in gross sales, so please mood your expectations.

As you most likely gathered by now, we’re doing a subscription drive this week. Each one that buys a subscription will assist us get via a tough monetary time, because the pandemic and oncoming recession trigger a predictable decline in promoting income all through the media trade.

Along with providing you with some good perks like ad-free articles and a YubiKey 2FA machine, your subscription {dollars} assist make it possible for folks like me get to maintain writing for Ars. I’ve written greater than 3,000 articles for Ars Technica, and I do not intend to cease any time quickly.

You need broadband protection? I’ve excellent news

Now, I am unable to promise to personally torture Lee Hutchinson within the identify of journalism, regardless that I assist and encourage all efforts to take action. However I do promise to put in writing extra of the articles that led the Each day Beast to name me “most likely Comcast’s least favourite journalist.”

I have been a full-time journalist for almost 20 years, and at Ars I’ve extra freedom to put in writing what I need to write than I had at every other information group. That has led to deep-dives into Comcast’s data-cap meter and the cable firm’s disputes with Netflix, protection of Verizon throttling a fireplace division’s “limitless” knowledge throughout a California wildfire, and lots of articles about weird charges—like AT&T passing alongside its property taxes to clients and Frontier charging for routers that do not exist.

Working for Ars has additionally let me write in regards to the travesty of rural (and even city) broadband availability and supply ongoing protection of Federal Communications Fee Chairman Ajit Pai’s long-term mission to cease regulation of important broadband companies whereas US residents endure from an absence of competitors, data-cap overage prices, surprising invoice will increase, and unhealthy customer support typically.

I have never been something however a journalist since faculty, and I can not think about working in an trade the place you need to lie or selectively omit details to promote a product as a substitute of reporting and telling the reality. This can be a enterprise, however it’s a enterprise that works as a result of folks belief us to inform them the reality. There are folks I work for who determine how issues receives a commission for, and if every little thing goes properly I get to maintain writing articles with out contemplating whether or not hard-nosed journalism may offend an organization that spends cash on promoting.

Working at Ars—yeah, it’s fairly superior

The opposite beauty of writing for Ars is being surrounded by sensible folks. I’ve usually consulted with fellow Ars writers to higher perceive deep, technical subjects, and this has steadily helped me write extra informative articles. However after I say I am surrounded by sensible folks, I do not simply imply different writers and editors: our readers are a lot smarter than the common individual, and they’re prolific commenters. I am all the time fast to learn feedback on my articles in case a reader brings up an apparent level I missed, asks a couple of matter I ought to have addressed, or factors out a mistake I have to right. (I am a diligent fact-checker of my very own tales earlier than publication, however nobody is ideal.) I am unable to consider one other information group the place I would have the ability to work with and write for therefore many sensible folks, all with out leaving my home.

There was speculated to be a gross sales pitch in right here someplace, however I feel you get the image. I count on Ars to be sturdy for many years into the long run, however the enterprise realities that I fortunately by no means should take care of in the end decide what number of full-time writers we will carry on workers. We’re grateful to individuals who learn our articles, however shopping for a subscription has a good greater constructive affect on our long-term viability.

We have got two subscription choices:

Ars Professional ($25 per 12 months) subscribers on the Ars Professional degree get the next advantages:

  • No adverts anyplace
  • No monitoring scripts (although Twitter and different embeds have their very own scripts we can not management)
  • “Traditional View”—a widescreen-optimized old-school Ars homepage format
  • Entry to subscriber-only boards the place the actual Ars graybeards hang around
  • Full-text RSS feeds of all our articles
  • PDF downloads of all our articles

Ars Professional++, at present discounted to $40 with the coupon code springPlusPlus20. Professional++ subscribers get every little thing from the Professional tier, with two extra advantages:

  • Your alternative of a YubiKey 5 NFC ($45 worth) or YubiKey 5C ($50 worth), each of which add an additional layer of safety to your computing expertise
  • An non-compulsory “clear studying view” that strips Ars articles right down to their necessities for straightforward consumption

About Jon Brodkin

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