Income from app subscriptions within the U.S. grew 21% final yr to $4.6 billion, in accordance with a brand new report from Sensor Tower. This quantity solely contains spending within the high 100 non-game purposes.
Our analysis discovered that income generated by these apps in 2019 accounted for 19 % of the $24 billion accrued by way of person spending for the complete U.S cellular market, which incorporates the App Retailer and Google Play. Of the 100 highest grossing non-game apps throughout each shops final yr, we discovered that 96 provided subscription choices.
Apple’s App Retailer generated way more subscription income than the Google Play Retailer, accounting for $3.6 billion of the whole $4.6 billion income spent on subscriptions in the US. Apple’s subscription income whole was about 24% of the whole $15.Three billion the shop generated from customers in 2019.
YouTube led the Apple App Retailer in subscription income final yr however Tinder was the general high income producing subscription app, accountable for 10% of spending within the high 100.
“Our knowledge exhibits that the subscription mannequin has gained prominence lately, turning into an more and more favorable technique of monetization for all kinds of traditionally IAP-driven apps,” says Sensor Tower. “That is due partially to the automated billing nature of subscriptions, which provide comfort by renewing weekly, month-to-month, or yearly with out interruption to a person’s expertise with an app.”
Extra particulars within the full report linked under…