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Philips 55OLED754 review

Philips needs to woo mainstream consumers with this no-frills 4K OLED – and we approve. Might this be the very best 4K TV cut price on the market? Right here is our full evaluation.

Offering a (comparatively) in-expensive entry level for 4K HDR OLED, the Philips OLED754 may very well be the mannequin to lastly persuade 1080p holdouts to enhance their picture.

The catch is that the set makes use of the model’s second gen P5 processor, reasonably than the third gen discovered on its top-flight 2020 screens, in addition to a stripped again sensible OS, specifically the Linux-based Saphi platform, reasonably than the newest Android Pie OS.


The 55in OLED754 examined has an rrp of £1,399 however is on the market for much less, with its 65in stablemate (65OLED754) coming in at £1,799. You should purchase it from Amazon, John Lewis, Currys, AO and Richer Sounds.

We’re instructed the smaller mannequin will probably be obtainable for £990 although, which undercuts LG’s OLED55B9 entry-level mannequin, at £1299, which lacks Ambilight, and the breadth of Philips HDR assist. It quite a bit cheaper than the Sony Bravia AG9.

Should you see it at that worth, it’s at present as low cost as a 55in OLED goes. Take a look at the finest TVs we have reviewed and ranked.

Design & Construct

As we’ve come to count on from Philips, design is distinctly minimal. The panel, with its ultra-slim bezel, sits on a pair of edge-placed ft. There’s just about no hole between the panel and these boots, so that you’ll not be capable of park a soundbar in entrance.

The end is elegant although, with a brushed steel look to the again of the panel. Rear connections comprise 4 HDMI inputs, all of which assist 4K HDR at as much as 60Hz.

Philips OLED754 ports

The distant is a bit more rudimentary. A regular black plastic zapper, it ships with devoted buttons for Netflix and Rakuten TV.

Consumer Interface & Options

It might be primary, however we suspect most customers will probably be fairly proud of the Saphi sensible system. It’s uncluttered and all the principle streaming apps are current, together with Netflix, Amazon Prime Video, Rakuten TV and YouTube. A Freeview Play tuner means it comes with nicely built-in catch-Up TV gamers too.

Ambilight is a winner. Capable of combine with a Hue sensible lighting system, it seems excellent with sports activities and whereas gaming. For motion pictures we’d advocate utilizing a stable color wash, in any other case it’s too distracting.

Philips OLED754 remote

Image High quality & Sound

Picture high quality is instantly spectacular. OLED ensures good blacks, and this display does job retaining delicate shadow element. Color vibrancy is excessive, and element is deliciously crisp.

On-board HDR assist is great (rivalled solely by Panasonic). Not solely is the 754 appropriate with Dolby Imaginative and prescient, but in addition HDR10+, the dynamic metadata improve for normal HDR, favoured by Prime Video. It’s additionally prepared for HLG, the printed HDR customary.

Philips OLED754 user interface

HDR efficiency is fairly good. We measured HDR peak brightness at over 600cd/m2 (aka nits) utilizing a 10% measurement window. This rises to in extra of 700nits with a 5% window, which is extra reflective of actual world HDR grading.

Distinction and dynamics are good.

Philips OLED754 Ambilight

Sonically, there’s no provision for something aside from customary stereophonic down-firing drivers, with a woofer and passive radiator on the rear to flesh out the decrease mid-range. It’s serviceable however nothing extra.


If there’s a greater worth OLED performer round in the mean time, we haven’t seen it. Providing bona fide dynamics, wealthy colors and nuanced textures, it ticks all the fitting containers with each native 4K content material and upscaled HD.

LG’s B9 is barely costlier, and has a superior sensible OS, however lacks HDR10+ assist, and most clearly, Ambilight.

We expect you’ll should spend significantly extra to get appreciably higher AV efficiency. Consequently, we price this Philips an important purchase for these seeking to improve to 4K from 1080p, or looking for a flexible show as half of a bigger house cinema system.

The caveat is usually sluggish navigation and that stripped again sensible OS.

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