OnePlus’s March 18 branding reveal spoiled by Chinese trademark office

Company branding often is not anybody’s jam, nevertheless it’s a part of how an organization tries to persuade customers that purchase its merchandise that supposedly suited to their existence. It’s with this notion in thoughts that we report the model makeover OnePlus will undertake on Wednesday.

CEO Pete Lau posted a letter to followers within the firm’s open boards saying the brand new model visible id OnePlus will probably be utilizing from March 18.

“On March 18, after we unveil the brand new model [visual identity] for the world to see,” Lau mentioned, “we’ll comply with up right here on the discussion board with extra particulars about what’s altering, what’s staying the identical and what this implies for the OnePlus model.”

The letterhead featured a teaser picture of how some parts of the brand new look would seem. However based on a number of entries from the corporate to the trademark workplace of China’s Nationwide Mental Property Administration, we see how the emblem, the font, and a pair of accompanying lock-ups would appear to be. OnePlus additionally submitted a brand new brand for its Indian loyalty program, the Crimson Cable Membership.

It appears to be like like OnePlus is transitioning from its reader-friendly Slate-derivative typeface to a good implementation of one thing nearer to Akzidenz-Grotesk. This was already in play with the OnePlus 7T sequence of units as seen with advertising supplies and packaging.

Lau additionally hinted at broader modifications apart from the brand new look — modifications we’ll cowl when the time comes this week.

About Jules Wang

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