A few days in the past, OnePlus CEO Pete Lau revealed that the corporate can be altering up its visible identification with some contemporary branding and the brand new emblem is now reside. It may not be instantly apparent to you what is new since it is a very refined adjustment, however the emblem has been modernized whereas the typeface has additionally been up to date.
Should you look carefully on the “1” throughout the emblem, it is now with out the road on the backside and the serif on the prime displays a pleasant curve. The plus signal can be bigger and extra distinguished, whereas the typeface used for the logotype has been up to date to match that which OnePlus has used on its most up-to-date packaging. Each the corporate web site and group discussion board now use the brand new lockup and we’ll see it rolled in varied different locations shortly.
It is essentially the most important change to the OnePlus branding because the firm began in 2013, and when you think about how related the brand new emblem is, it is a testomony to the modern simplicity of the unique design. The acquainted crimson, black, and white colour palette is getting a brand new teal hue for accents going ahead, and the By no means Settle tagline additionally makes use of the brand new typeface.
In a Weibo put up, OnePlus additionally shared some stylized variations of the brand new emblem with some snazzy designs to provide us an thought of the way it might be used extra creatively (above and under). We are able to anticipate to see the brand new emblem seem on the again of the upcoming OnePlus eight Collection telephones, that are rumored to be introduced on April 14. To have fun the brand new model identification, you need to use the code “SAMEONEPLUS” to get $50/£50 off a OnePlus 7T from the official web site. Many equipment are additionally discounted at current.