Home / News / Microsoft is ending ad monetization for UWP, so this developer made his own

Microsoft is ending ad monetization for UWP, so this developer made his own

Microsoft’s Advert Monetization platform for UWP apps is on the best way out, however there is a new different.

What you’ll want to know

  • A preferred UWP developer determined to make his personal advert monetization platform since Microsoft is killing its personal.
  • Microsoft will shut down the Microsoft Advert Monetization platform for UWP apps on June 1, 2020.
  • Pubfinity presently works on video games from Random Salad Video games and can work with high-quality apps as its rollout continues.

A brand new advert monetization platform referred to as Pubfinity was created for UWP apps as a result of Microsoft is shutting down its personal Advert Monetization platform (through CNBC). Pubfinity was created by Sam Kaufmann, the proprietor of Random Salad Video games, which has a number of apps within the Microsoft Retailer, together with Easy Solitaire, Easy Mahjong, and Hearts Deluxe. Kaufmann instructed CNBC that he made a seven determine earnings off his apps, which is sufficient to pay his group of builders. Kaufmann suspected that Microsoft may pull the plug on its Advert Monetization platform, so he started work on a alternative months in the past.

When Microsoft first introduced that it was ending assist for its Advert Monetization platform, many complained a couple of lack of alternate options. Moreover, Microsoft’s poor communication on the matter exacerbated the state of affairs and led to frustration from UWP builders. Even earlier than that announcement, Kaufmann seen that the efficiency and high quality of adverts inside his apps had been declinining. Kaufmann created an SDK that would slot in and substitute Microsoft’s advert monetization efforts. That creation become Pubfinity.

Pubfinity is presently utilized by Random Salad Video games, however will work with different apps sooner or later. Kaufmann instructed CNBC “My quick want was to monetize my very own apps” including, “The last word purpose is to place Pubfinity as a alternative for the Microsoft SDK going away.”

Pubfinity is not the one different UWP builders can select. Vungle additionally works with Home windows 10. However usually talking, there are only a few choices for Home windows 10 builders in terms of advert integration and monetization.

Kaufmann mentioned creating Pubfinity was a “enormous endeavor” which concerned talking with advertizers, studying the most effective practices for the platform, and ensuring Pubfinity was GDPR compliant. He is concentrating on the June shutdown date of the Microsoft Advert Monetization platform as a purpose to increase the supply of Pubfinity. He emphasised that Pubfinity may have a “very strict evaluation course of” and that they “need it to be an enchancment and make it a spot the place builders can become profitable however not sacrifice the standard of their choices.”

About Sean Endicott

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